First client · business-led white space check · £99

Test the method on one existing client.

For £99, I build a light outside-in model of one B2B client, identify a material change and return one or two intervention hypotheses worth testing.

Output

A short Client Situation Note.

A working business and operating snapshot, the material evidence I found, one or two intervention hypotheses and the questions that would confirm or reject them.

I state where published evidence ends and inference begins. If I do not find a justified intervention hypothesis, I say so.

Scope

Light by design.

The £99 check is for testing whether this type of outside-in analysis is useful to your account work. It does not attempt to exhaustively model the client or produce a full account strategy.

If the account warrants deeper work, the Client Situation Review expands the analysis.

Client Situation Review · £195 →

Send one existing client.