Fit
The company still needs to resemble the kinds of businesses that historically worked well.
Target Account Research
Apply the pattern to current companies.
An optional extension after the Commercial History Review. It turns supported buying situations and observable signals into a focused set of UK companies worth investigating now.
Why it follows the review
A list is only as good as the logic used to build it.
Firmographic fit alone is usually too broad. The extension is used only when the core review has produced a defensible pattern that can be observed from outside the company.
Situation
There needs to be evidence of a relevant business condition or change, not just a matching sector and headcount.
Stakeholder
Where possible, the research identifies the role likely to feel the operational or commercial consequence.
After a completed review
£850fixed
- 10 - 15 UK target accounts
- Evidence for each selection
- Relevant buying situation
- Likely stakeholder
- Concise reason to investigate
Combined scope
Commercial History Review + Target Account Research
£2,400 fixed. The second stage is completed only if the first stage produces patterns strong enough to use externally.
This is not ongoing intent monitoring and does not include automated outreach. The purpose is to give the next sales activity a more defensible starting point.