This is for service businesses that already get enquiries — but too much of that interest fades before booking, or disappears after the first job.
I write a plain-English breakdown of exactly where the process breaks and what is causing it.
Email what you do, who your clients are, and where it gets stuck. That's all I need to start.
Businesses that already have interest, but too much of it dies before booking, or fades before repeat work.
Two real patterns — names changed, situations are real.
Two project types, one proposal template. Redesign clients wanted their own frustration reflected back. New build clients hadn't decided to invest yet. The fix wasn't the proposal — it was two different qualification conversations.
Name changed. Business type and situation are real.
Two client types arriving through the same channel. One already in buying mode. The other interested, not committed. Jen's instinct was to adjust pricing. The actual issue was segmentation — she was running both through the same conversation.
Name changed. Business type and situation are real.
I read the flow of your business with a focus on clarity, timing, and follow-through.
A 2–3 page written PDF, created for one business.
Where people stop moving forward in your current flow.
Where the business may be asking the client to decide without enough structure.
Small, practical changes that make the next step easier to take.
What may need to be clearer in how you explain, follow up, or structure the first experience.
You stop guessing where work is leaking and start seeing which part of the client journey needs a cleaner next step.
Service businesses that already get enquiries, but don't consistently turn that interest into paid work.
You stay busy chasing interest that doesn't convert. The pipeline never feels reliable.
You keep adjusting one thing at a time — the offer, the wording, the follow-up — without knowing which change actually made the difference.
"Can't I figure this out myself?"
You can. Most service businesses spend 3–6 months adjusting one thing at a time and still aren't sure which change made the difference. When you're inside the business, it's hard to see the drop-off clearly — because every conversation feels slightly different. This is 2–3 pages and about a week. You get a clear picture of where the leak is, not another thing to test.
Email what you do, who your clients are, how enquiries come in, and where things feel stuck. That's enough to start.
I'll review what you send — including proposals, follow-up messages, or anything else relevant. I'll ask whatever questions I need to understand the full picture. Then I send a written breakdown: where interest is not turning into paid work, and why.
£499 for one business, one written diagnostic.
See the structure and depth before you order.
Download sample PDF3 pages, masked data, real format.
Personalised PDF with your breakpoints and repair points.
Email to request — £499Just tell me: what you do, who your clients are, and where it gets stuck. That's it.
No. It is a breakdown of why interest does not consistently become paid work. Getting more enquiries is a separate problem.
No. The process is written. I'll review what you send, ask whatever I need to understand your situation, and go from there.
Service businesses that already have enquiries or interest, but still lose people before booking or repeat work.
A 2–3 page PDF with a breakpoint map, clarity gaps, and concrete repair points — written for your specific business.
You can — but most people spend months adjusting one variable at a time without knowing which change made the difference. This gives you the picture in about a week.
What you do, who your clients are, how enquiries come in, and where things feel stuck. No call, no form, no prep work beyond that.