Commercial Analysis
Diagnosis of 3–5 recent lost clients where the prospect didn't say a clear "no".
The focus is not on marketing or lead generation. It is on what happens after interest already exists.
What you send
- 3–5 deals where the client went quiet or never committed
- Notes or recordings from discovery calls (if available)
- Proposals or offer documents
- Any relevant email or message exchange
- Short context on what the client business does and who you spoke to
What I look at
- What kind of clients are actually entering your pipeline
- Who you are really speaking to inside those businesses
- How decisions are formed in those conversations
- Where intent shifts from interest to silence
- How proposals are interpreted, not just written
What you get
A PDF document with a structured diagnosis of where commercial momentum breaks.
It maps patterns across your lost deals rather than treating them as isolated cases.
This is useful if
Conversations feel strong but outcomes are inconsistent
Prospects ask for proposals but don't respond after
You can't explain why similar leads behave differently
Pricing is blamed but nothing else has been tested
Not included
- No sales scripts
- No funnel redesign
- No generic "conversion optimisation" advice
- No surface-level feedback on messaging alone
Next step
This is a fixed-scope diagnostic. It can extend into deeper work such as ICP clarification or structured commercial adjustments, but that is not required for this analysis.
£250 fixed fee.
Request analysisProperBizFix · Commercial Analysis · UK